BeTheData introduces the concept of “datatar” coming from the combination of the word data and the word avatar. The principle is to embody one datapoint of a multi-dimensional dataset to better understand complex concept such as dimensionality reduction. It also encourages communication and collaboration between all participant to discover their similarities and differences.

On the technical side, each user is equipped with a helmet which tracked his position in the room, then a giant screen displays information about the position of all actors and additional contextual information based on the current session.